Turtle Brew Beer and seltzer Design
Created in Adobe Photoshop
The Challenge
The task assigned was to create two beverage can designs for a type of drink.
The Concept
In this particular design, I knew that I wanted to create a design that would radiate fun and excitement. From the grungy background to the use of electric neons, my goal was to bring back fond memories.
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This drink was developed as a tribute to my friends. We call our collection of misfits, The Turtledoves; which inspired the turtle and dove incorporation into the design. I created this piece as an homage to these wonderful people.
The color of these drinks is bright green, which inspired my main color choice. The drips are meant to represent the drink spilling out of the can, in somewhat of a “my cup runneth over with joy” connotation.
The typography I selected is representative of neon signs, connecting the words as if they were really neon light signs.
Process and Mood Boards
Final Label Flattened
